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How to Choose Website Colour Palette

Learn to choose the perfect colour palette for your web design that aligns with your brand identity and target audience. I've listed what to consider....

Essential Questions to Ask Before Hiring a Web Designer

Finding the right web designer is crucial for your business website. I've compiled a list of essential questions to ask before hiring to make it easier....

6 Common SEO Mistakes To Avoid

Avoiding common SEO mistakes is crucial because they can negatively impact your website's traffic, visibility, and ranking on search engines, resulting in lost business opportunities and revenue.I'll walk you through these common mistakes and how to avoid them....

Mood Boards for Web Design: A Beginner's Guide

How and why should you use a mood board  for web design? Learn what makes a good mood board, what to include and how to create one. You'll also find tips on free tools to use to create a digital mood board....

SEO For Service-Based Business: Everything You Need To Know

We have compiled a guide of all you need to know about website SEO for service-based businesses. Use these tricks to make the website for your service-based business SEO-friendly. ...

SEO Glossary: Beginner's Guide

For you to get a better understanding of the most common SEO terms we have created an SEO cheat sheet. This comprehensive glossary will teach you all you need to know!...

What Makes a Good Website: Key Website Design Features

A good website is built for the target audience. This means you should not choose colours, layout, and design based on your preferences - you must stay focused on your ideal website visitor. It should also be easy to navigate and find essential information and pages on the site.In an ideal world, a website should also be built with SEO in mind, making the website drive traffic and rank well on search engines. So, what does it take to create a good website? Let's go through these k...

Ecommerce SEO: Best Practices

Want to optimise your Ecommerce site for search engines? Learn all the tricks to make your Online store SEO friendly to rank higher and boost your sales....

Grow Your SEO Checklist

Follow our weekly to-do list to grow your website SEO and drive more traffic, sales and leads. This checklist will keep you on track if you wish to outrank your competitors....

How To Add & Edit Services on Google Business Profile

Google Business Profile is a great way of marketing your business for free. Keep optimising it to rank higher drive more website traffic. This article will teach you exactly what to do!...

Key Questions to Ask an SEO Specialist Before Hiring Them

Thinking of hiring an SEO expert to make your site rank higher? Here are key questions to ask SEO consultants before taking them onboard....

28 Best Google Business Profile Post Ideas

Not sure what to post on your Google Business Profile? Here is a list of 28 post ideas for you to use today!...

How to Post on Google Business Profile

'What are Google posts' and 'How do I make the most of my business profile on Google?' are two common questions I get as an SEO specialist. This article will teach you why and how to easily publish posts on Google Business Profile, previously known as Google My Business. Follow our step-by-step guide below....

Off-Page SEO: Beginner's Guide

Did you know there are ways to boost your SEO without even logging in to your website? This is called off-page SEO, and it includes everything you can do outside your website to impact your rankings on search engines. Great news for anyone who feels they need to be more computer savvy to edit their site's content or structure and for anyone looking for ways of optimising their website even further!Remember that On-Page SEO still plays a vital role in your rankings, so I suggest contacting an SEO...

7 Ways to Increase Website Performance

Does your website have a high bounce rate? That could mean that you need to take another look at your design, content or usability. Sometimes the smallest changes can make the biggest impact, such as adding a call-to-action button at the right place or changing the wording of a headline. Follow our checklist below to level up your site....

SEO vs SEM - What's the Difference?

Want to learn more about SEO vs SEM? We have put together a guide to teach you both the benefits, differences and meaning of Search Engine Optimisation and Search Engine Marketing....

How To Optimise Google Business Profile - Boost Your Visibility

This article will teach you the basics of Google Business Profile, how to optimise it and get the most out your free Google listing. ...

How to Write SEO Friendly Blog Posts

Want your blog posts to drive more traffic? Learn how to create SEO friendly blog posts and why it is important for your website SEO....

How to Increase Dwell Time

If you've got a website or a blog, you may have heard of the term Dwell Time. In this article, you will learn what it means, how to measure it and what you can do to increase your website dwell time!...

Measure Website Performance: A Comprehensive Guide

You have set up a marketing campaign, put effort into your SEO, published some articles, worked on your Online presence or set up some digital ads. What now? Just leave it and hope for the best. Not really! To get an idea of what's working and what's not, it is time to measure the results of your efforts and investments in digital marketing. ...

SEO Basics: How to Write Successful Title Tags

SEO friendly title tags are one of the keys to optimising web pages for search engines. Learn the tricks that will guarantee a successful title tag no matter the industry. ...

What is SEO? The Basics of Search Engine Optimisation

What are the SEO basics, and why is it important for every business owner to know about it in 2023? Keep reading to learn how to make your website SEO-friendly to rank higher on Google....

Finding New Content Ideas

Need help figuring out what to post on your blog? Generating new content can feel daunting, overwhelming and uninspiring. Want to break the cycle? We've got the tools you need!Whether you've been writing for years, just starting a blog, or creating content for a website, coming up with new content can take time and effort. Before diving deeper into how to get around this problem, let's discuss why generating new content is so important....